
OEM and Private Label
OEM and Private Label
Every product we make can be made to OEM, under your brand: flooring, wall and acoustic panels, decking and outdoor furniture. For flooring, any colour is possible, because we source the decor papers. Your name goes on the box, and our factories make the product behind it.
What OEM and private label mean at Sovern Group
OEM means the product is made to your specification and carries your brand. We are a factory-direct group, so the decisions that shape the product are made at the line: your colours or decors, your format and thickness, your finish and your packaging. You choose the product; we make it.
Colour is the first thing buyers ask about. For laminate and resilient flooring, any colour can be made, because we source the decor papers. Wood flooring is made in the colour and finish you ask for. The decors shown in our catalogues are references, not limits.
What goes on the box is yours too: boxes, labels and inserts printed in your brand, with the test reports for the specification you actually ship. Samples of any decor or board can be arranged, and a costed specification comes before you commit to the first run. Production takes 15 to 30 days from the day you approve the sample, depending on the specification.
IronLite Core, our SPC, WPC and SPC sandwich, can be carried two ways: with the IronLite Core badge in the corner of your packaging, or renamed under your own brand, so that the IronLite Core name does not appear on your customer-facing materials. Beyond the line, we help with which origin suits your market, and a range can be built across categories, so one supplier, one set of documents and one container can carry more than one product.
OEM covers the rest of the group in the same way: wall and acoustic panels, WPC and thermally modified decking, deck tiles, fencing and outdoor furniture. Colour, format, carton and brand are yours to specify, and one supplier, one set of documents and one container can carry the whole range.
What you can set
The choices below are made to your specification. The catalogue for each product lists the constructions and sizes available; the combination you need is confirmed on enquiry.
- Colour and decor
- Any colour: for laminate and resilient flooring we source the decor papers; wood flooring in the colour and finish you ask for
- Your brand
- Every product can be made to OEM, under your brand; boxes, labels and inserts printed in your brand
- Format and thickness
- Flooring: planks, long and wide planks, herringbone, chevron and tile, in the thicknesses in each catalogue and others to your request
- Core and wear layer
- Flooring: SPC, WPC, IronLite and LVT cores, and wear layers from 0.3 to 0.7 mm
- Wood flooring
- Flooring: oak, walnut and maple in engineered, solid and thermally modified constructions, in the colour and finish you ask for
- Wall and acoustic panels
- Colour, decor, format and packaging to your specification; carton print, carton size and box design in your brand
- Decking and outdoor furniture
- Colour, surface, format and packaging to your specification, in your brand
- Click system and packaging
- Your click system and your packaging
- Samples
- Samples of any decor or board can be arranged
- Lead time
- 15 to 30 days from sample approval, depending on the specification
- Ready stock
- Flooring that is already made and ready to ship, mixable in one container
- Trade terms
- MOQ, lead time, and FOB/CIF quoted per project
Who it suits
Choose the product behind your label
OEM applies across the whole range. These are the starting points.

Resilient, laminate and wood
Flooring
Planks, herringbone, chevron and tile, in any colour and several cores and wear layers.

Interior and exterior
Wall and acoustic panels
Faux marble, soft stone, fluted slat, flexible stone and acoustic, in your brand.

Exterior
Decking and outdoor furniture
WPC and thermally modified decking, deck tiles, fencing and outdoor furniture, in your brand.
OEM and private label: common questions
Which products can be made OEM?
Every product we make: flooring, wall and acoustic panels, decking and outdoor furniture, under your brand. Flooring can also be made in any colour.
Can I choose any colour for my private label floor?
Yes. For laminate and resilient flooring we source the decor papers, so any colour can be made. Wood flooring is made in the colour and finish you ask for.
What is printed in my brand?
Boxes, labels and inserts can be printed in your brand, and your packaging and click system are yours to specify. The test reports supplied are for the specification you actually ship.
How long does OEM production take?
15 to 30 days from the day you approve the sample, depending on the specification.
Can I carry IronLite Core under my own name?
Yes, two ways: use the IronLite Core badge on your packaging, or rename the core under your own brand. The name is not trademarked.
Do you make wall panels and decking under my label too?
Yes. Wall and acoustic panels, decking and outdoor furniture are made to OEM like the flooring, so one supplier and one container can carry more than one product.
Catalogues
Download the catalogues for this range.
- Download PDF
Range Overview
The whole range in one document: what each catalogue covers and how long it is, and what can be made to your specification: flooring in any colour, and OEM.
PDF · 6 pages · 1.8 MB
- Download PDF
IronLite Core
Engineered SPC flooring with a vinyl top layer, an IronLite Core (SPC/WPC/SPC) and bonded IXPE backing.
PDF · 8 pages · 559 KB
Specified From The Catalogue
Sizes, colours, and profiles come from our catalogues and factory specifications.
The board sizes, panel formats, colours, and finishes on this page are read from our product catalogues and factory specifications; the matching catalogue is a PDF download. Certification is confirmed with the factory on request.