Herringbone flooring in a bright living room, made to a customer's own colour and brand

OEM and Private Label

OEM and Private Label

Every product we make can be made to OEM, under your brand: flooring, wall and acoustic panels, decking and outdoor furniture. For flooring, any colour is possible, because we source the decor papers. Your name goes on the box, and our factories make the product behind it.

What OEM and private label mean at Sovern Group

OEM means the product is made to your specification and carries your brand. We are a factory-direct group, so the decisions that shape the product are made at the line: your colours or decors, your format and thickness, your finish and your packaging. You choose the product; we make it.

Colour is the first thing buyers ask about. For laminate and resilient flooring, any colour can be made, because we source the decor papers. Wood flooring is made in the colour and finish you ask for. The decors shown in our catalogues are references, not limits.

What goes on the box is yours too: boxes, labels and inserts printed in your brand, with the test reports for the specification you actually ship. Samples of any decor or board can be arranged, and a costed specification comes before you commit to the first run. Production takes 15 to 30 days from the day you approve the sample, depending on the specification.

IronLite Core, our SPC, WPC and SPC sandwich, can be carried two ways: with the IronLite Core badge in the corner of your packaging, or renamed under your own brand, so that the IronLite Core name does not appear on your customer-facing materials. Beyond the line, we help with which origin suits your market, and a range can be built across categories, so one supplier, one set of documents and one container can carry more than one product.

OEM covers the rest of the group in the same way: wall and acoustic panels, WPC and thermally modified decking, deck tiles, fencing and outdoor furniture. Colour, format, carton and brand are yours to specify, and one supplier, one set of documents and one container can carry the whole range.

What you can set

The choices below are made to your specification. The catalogue for each product lists the constructions and sizes available; the combination you need is confirmed on enquiry.

Colour and decor
Any colour: for laminate and resilient flooring we source the decor papers; wood flooring in the colour and finish you ask for
Your brand
Every product can be made to OEM, under your brand; boxes, labels and inserts printed in your brand
Format and thickness
Flooring: planks, long and wide planks, herringbone, chevron and tile, in the thicknesses in each catalogue and others to your request
Core and wear layer
Flooring: SPC, WPC, IronLite and LVT cores, and wear layers from 0.3 to 0.7 mm
Wood flooring
Flooring: oak, walnut and maple in engineered, solid and thermally modified constructions, in the colour and finish you ask for
Wall and acoustic panels
Colour, decor, format and packaging to your specification; carton print, carton size and box design in your brand
Decking and outdoor furniture
Colour, surface, format and packaging to your specification, in your brand
Click system and packaging
Your click system and your packaging
Samples
Samples of any decor or board can be arranged
Lead time
15 to 30 days from sample approval, depending on the specification
Ready stock
Flooring that is already made and ready to ship, mixable in one container
Trade terms
MOQ, lead time, and FOB/CIF quoted per project

Who it suits

ImportersDistributorsBrand ownersRetailers building a house rangeContractors

OEM and private label: common questions

Which products can be made OEM?

Every product we make: flooring, wall and acoustic panels, decking and outdoor furniture, under your brand. Flooring can also be made in any colour.

Can I choose any colour for my private label floor?

Yes. For laminate and resilient flooring we source the decor papers, so any colour can be made. Wood flooring is made in the colour and finish you ask for.

What is printed in my brand?

Boxes, labels and inserts can be printed in your brand, and your packaging and click system are yours to specify. The test reports supplied are for the specification you actually ship.

How long does OEM production take?

15 to 30 days from the day you approve the sample, depending on the specification.

Can I carry IronLite Core under my own name?

Yes, two ways: use the IronLite Core badge on your packaging, or rename the core under your own brand. The name is not trademarked.

Do you make wall panels and decking under my label too?

Yes. Wall and acoustic panels, decking and outdoor furniture are made to OEM like the flooring, so one supplier and one container can carry more than one product.

Catalogues

Download the catalogues for this range.

  • Range Overview

    The whole range in one document: what each catalogue covers and how long it is, and what can be made to your specification: flooring in any colour, and OEM.

    PDF · 6 pages · 1.8 MB

    Download PDF
  • IronLite Core

    Engineered SPC flooring with a vinyl top layer, an IronLite Core (SPC/WPC/SPC) and bonded IXPE backing.

    PDF · 8 pages · 559 KB

    Download PDF

All catalogues

Specified From The Catalogue

Sizes, colours, and profiles come from our catalogues and factory specifications.

The board sizes, panel formats, colours, and finishes on this page are read from our product catalogues and factory specifications; the matching catalogue is a PDF download. Certification is confirmed with the factory on request.

Catalogues to downloadSizes per profileColours and finishesOEM to orderSamples on request